AI Insights · Timothy · April 2023
Top Beauty Retail iOS Apps in the Middle East Q1 2023
Discover the performance trends of the top 5 beauty retail iOS applications in the Middle East for Q1 2023, based on weekly downloads and active users.
In the first quarter of 2023, the top five beauty retail applications on the iOS platform in the Middle East showcased intriguing trends in weekly downloads and active users. This analysis, powered by Sensor Tower, provides a snapshot of their performance.
Nice one | نايس ون demonstrated a significant increase in weekly downloads, peaking at 45.9K in mid-February. The app began the quarter with around 12.9K downloads and ended with an upward trend, reaching 44.4K by the last week of March. Active users also saw a rise, starting at 101K in early January and climbing to approximately 151.9K by the end of the quarter.
Sephora KSA: Beauty, Makeup experienced a steady growth in weekly downloads, starting from 5.7K at the beginning of January and hitting a high of 36.3K in the last week of March. Active users followed a similar upward trend, growing from 27.8K in January to about 63.3K by the end of the quarter.
باث&بودي وركس maintained a consistent level of weekly downloads throughout the quarter, ranging from 6.9K to 12.4K. Active users fluctuated slightly but generally stayed within the 41K to 48K range, ending the quarter at around 42.3K.
Cvaley | سي فالي saw its weekly downloads peak at 36.4K in late January, then fluctuated before closing the quarter at 26.5K. Active users mirrored this pattern, peaking at 91.1K in the same period and ending with about 83K active users.
Golden Scent قولدن سنت had a gradual increase in weekly downloads, starting at 6.1K in late December and reaching 17.3K by the last week of March. Active users also grew from 22.2K to around 33.8K over the quarter.
For more detailed insights and data, visit Sensor Tower.
